Brick–and–Mortar retailers and restaurants that predominantly engage in face–to–face transactions with customers who can pay with cash can benefit from implementing a dual pricing system.

Research and experiences have shown that dual pricing does not affect consumer behavior, and 99.2% of the time dual pricing is not an issue at the point of sale. We have found that if business owners are willing to implement dual pricing for a minimum of three months, they will never go back to traditional processing.

As a business owner, you decide what your cash price should be for each item or SKU on your list of prices. Then, add 4% to your cash price to come up with the credit price. The POS system can do the math for you. Let‘s say a retailer wants to make $20.00 on the sale of a shirt. The cash price is $20.00, and if they accept credit card payments, they will charge $20.00 multiplied by 1.04, or $20.80. The difference between these two prices covers the business owner‘s processing and program fees. When customers check out, the POS keeps track of the total for both cash and credit. After the customer selects their payment method, the POS prints out the itemized receipt with the appropriate prices.

Places that you go to every day are already implementing dual pricing. Gas stations are the biggest example that you may see in your everyday life, and it has become increasingly popular with all types of businesses such as bars, salons, restaurants, auto shops, and many more.